Learn more about Loaded Questions at, or check out the Loaded Questions Facebook Recommend 4-6 players (but can be played with fewer or more players)Poses said his game is 'very simple' compared to strategy games, as in Loaded Questions 'you get through the instructions in about three minutes.' He said the game 'tests players on how well they know each other.' Players try to be the first person to move from the 'START' square to the 'WIN!' Players traverse the board with dice rolls, and each turn, they have the opportunity to win bonus moves.Once a player has moved the number of spaces indicated by the dice roll, the player draws a card and asks the question corresponding to the color that the player landed on. Thankfully, T.J.Maxx and Marshalls bought the bulk of my inventory that I had left over." And you don't just do that with $50,000 usually. And, in the past, the Joke Game being one example of a game I created that had really negative feedback, I printed 10,000 copies and decided to go for it. I tend to get wrapped up in an idea and I love it and I'm working on it for months and months. "I'd say the thing I learned most is when the game play sessions suggest that people don't really like your game, maybe it's time to rethink before you go to production. We'll interview people, have people sign nondisclosure agreements, and fill out forms of how the game play session went, but we'll bring people to our office all the time while we're trying out new games and get feedback. We have people we've found through Craigslist. When focus groups tell you that your product idea's not a winner, listen (21:55): "With every game I develop, we do pretty extensive game-play sessions. " Exploding Kittens" is an amazing phenomenon: nine-million dollars and no one's really played it!" I see sales increasing every year as people are doing online shopping. Amazon has become one of my top accounts over the years. You can put your game up there and market it, and let the world know about it after you have this Kickstarter campaign. don't have a foothold in the industry and don't have the contacts with traditional retailers.
"But for new companies it makes total sense. I've tinkered with the idea of doing a Kickstarter campaign, but it's a little self-serving. I know it's been successful for a lot of new companies, and some old companies that have transitioned to this new way of financing an initial production run. I happen to love the Kickstarter model, even though I haven't used it.
Here are some highlights from my conversation with Eric:Įmbrace new and emerging technologies-like crowdfunding-to launch new products (08:58): "Over the course of the last 18 years, I've invented maybe 20 different games. I invited Eric to Marketing Smarts to talk about how he got started in games, how the marketing landscape has changed since he had his first big idea, and whether he'd use crowdfunding if he were launching his first game today.Īlong the way, we touch on social media, content marketing, the continued relevance of events and traditional channels, and much more. All Things Equal games are available at retailers, including Target, Toys R Us, Barnes & Noble, and Amazon, and hundreds of specialty stores and websites.
It's been a long journey, but his tenacity has paid off. Recently, he reprised that journey, bringing his family along with him in an RV to visit retailers and game enthusiasts across the country. In 1997, Eric embarked on a 16-week, cross-country drive, selling Loaded Questions to retailers out of the trunk of his car. Don't miss a MarketingProfs podcast, subscribe to our free newsletter!
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