#Cloudtv not support tv#
This issue has made it extremely difficult for cloud TV providers to enter the rural areas. These areas are remote and backward because of a lack of facilities and poor connectivity. There is an ongoing mobile network connectivity problem in rural areas. Internet and mobile phone connectivity is an integral part of cloud TV. One of the main restraints in adopting cloud TV is the lack of high-speed network infrastructure. Restraint: Lack of high-speed network infrastructure and internet access in rural areas Hence, this is expected to fuel the demand for cloud TVs. Customers are also expecting to view content as per their choice. Thus, many telecom providers and broadcasters are leveraging the cloud TV platform for providing customers a range of viewing options, along with personalized content suggestions. This requires far more computing power and resources than traditional broadcasting.
As a result, they are demanding more choice, convenience, and control over their viewing, choosing to watch a network’s scheduled line-up, enjoy a live event, or record favorite content and watch it whenever and on whatever device they want. Customers are accustomed to using OTT videos and internet services therefore, they are valuing a more tailored and interactive viewing experience. Online video consumption has increased enormously in the last decade. This fundamental shift is triggering three major disruptions for broadcasters and telecom providers, each calling for the scalability, cost flexibility, and agility of cloud TV platforms. These advances involve migration from traditional broadcasting models and platforms to digital distribution over the internet to a wide range of connected devices. Market Dynamics Driver: Demand for higher user experience for on-demand or interactive viewingĪdvances in technology and consumer behaviour are changing the way video content is being delivered to consumers. On average, viewers spend nearly 7 hours 55 minutes per week watching various types of content. As per Limelight Networks, online videos continue to rapidly grow in popularity at the expense of traditional broadcast viewing. Netflix had expected 7.2 million subscribers but witnessed more than a double rise in paid subscribers. For instance, Netflix reached a whopping 15.8 million paid subscribers in the first three months of 2020 amid the coronavirus pandemic as people were forced to stay at home. Many users opted for SVODs during this pandemic. While devices such as smartphones, connected TVs, and tablets enhance the entertainment experience, technological advancements, the continued proliferation of video apps, and improved interoperability and connectivity with other devices have pushed cloud TVs to even greater heights during the COVID-19 pandemic. This current era, marked by the COVID-19 pandemic, has accelerated in-home video consumption to levels never seen before.
#Cloudtv not support software#
Be it OTT platforms, video hosting websites such as YouTube, or video conferencing tools and software for hosting webinars and internal meetings, the COVID-19 pandemic has transformed the way people function. Consumers are also learning new skills and keeping themselves entertained through a plethora of internet-based content.
Work-from-home mandates and social distancing have driven in-home video consumption to unprecedented levels. The COVID-19 health crisis has fundamentally impacted lifestyles and routines of all consumers.
#Cloudtv not support for free#
To know about the assumptions considered for the study, Request for Free Sample Report COVID-19 Impact It offers features such as live TV, video-on- demand, and web surfing. Cloud TV is delivered over end users’ handheld devices, such as smartphones, tablets, and connected TVs, through a wireless connection over the internet. The cloud TV platform is used to deliver audio, video, rich media, and other media content over the internet.
The Cloud TV market size is expected to grow from USD 1.2 billion in 2020 to USD 4.2 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 21.9% during the forecast period.
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